Considering Some Cases from West's Legal Environment of Business by Assignment - 9

Considering Some Cases from West's Legal Environment of Business by Cross and Miller - Assignment Example Atlantic Golf Resort may argue that it should be absolved from blame in that the law provides that when a person takes part in an activity with the knowledge that there is an unavoidable risk of injury, that person is not protected by the inherently dangerous activity. Therefore, Ursula and Titan may not claim that the golf resort should be charged for negligence on the injury suffered by Ariel. The implication of this is that when a person is injured by the inherently dangerous activity brought by him, he is not able to recover damages due to the injuries resulting from the dangerous activity. The exculpatory clause has the effect of modifying the obligation that would otherwise arise on Atlantic Golf Resort by implication of the law or under the statute in which the contract was made. The exemption clause that released Atlantic from any form of liability will not generally not of itself serve to protect any person including Titan and Atlantic from liability whether they were the independent contractor or the owner of the company. Atlantis Golf Resort, therefore, is not capable of using the clause to escape liability while Ursula and Titan may also not rely on the clause to escape joint liability with the golf company. In the United States, it is unlawful to harass a person because of the sex of that person and this includes sexual harassment, which may include unwelcome advances, requests for sexual favors, or verbal or physical harassment that are sexual in nature and includes remarks (Cross and Miller, 2004).  

Marketing management - Emirates Airlines Assignment

Marketing management - Emirates Airlines - Assignment Example Emirates Airlines is one of the profitable airlines in the world. It is the world’s second most profitable airlines (Graham, Papatheodorou and Forsyth 157). However, it is vital to practice a proper marketing strategy for the sustainable position. The 7 Ps of marketing mix and the PLC is very much important. The CRM must be maintained, the loyal customers are the real buyers of the products in the long term basis. The airline industry is basically the hospitality industry and in this particular industry the customer relation is the most important marketing communication key. The traditional marketing mixes are very much important in most of cases and they are product, price, place and promotion. However, in case of service based industries the four Ps of traditional marketing Mixes are not enough. There are three more entities which are very much important and they are people, physical evidence and process. Among these people and process are the communicating entities which ar e very important for doing business. However the physical evidence is the most important for the product as the physical evidence give out the most important significance for the sales of the product. The emirates airline is among the top service providers in the airlines industry. The company is pretty much up market with the expected demand of the consumers. The hospitality industry is a very fragile industry. One mistake can create a lifelong bad impression for a particular product. So, in case of service oriented industry the customer relation management and the post sales services are pretty much important for a long term business relation with the existing customers. Marketing is the